Luis
Franco

The Story

Fitness as a way of rebuilding.

Luis Franco's relationship with fitness was not built on a perfect lifestyle, quite the opposite. Fitness became an important part of rebuilding Luis's own life, and somewhere along the way a personal journey became something much bigger: a genuine love for helping others discover what they are capable of.

For Luis, fitness is about more than building muscle, losing weight or looking good in a photograph. Those things matter, but the real reward is becoming someone you are proud of.

The Specialty

Coaching women, strength first.

Luis's specialty and greatest passion is coaching women. Luis has had the privilege of helping women of different ages, backgrounds and fitness levels build strength, improve their health and discover confidence they did not know they had, from significant weight-loss transformations to first pull-ups and personal records. Individual results vary.

The approach combines strength training, body recomposition, functional movement and conditioning with genuine human connection. Women's fitness is Luis's primary focus, and the doors are open to anyone ready to put in the work.

Explore women's training, strength and conditioning and weight loss at Trinity, with sessions on The Floor.

HYROX

Preparing for HYROX, as a competitor too.

Luis is a HYROX coach and spends time outside coaching preparing for HYROX competitions. See how Trinity organizes HYROX training and athletic performance.

The Approach

Serious about the work, not always about ourselves.

Luis takes the work seriously and takes themself less so. Expect to work hard, challenge yourself, laugh along the way and celebrate every victory, big or small. Great coaching, in Luis's view, requires listening as much as instructing: Luis wants to know what motivates you, what challenges you and who you are working toward becoming.

Sometimes Luis is your coach, sometimes your biggest cheerleader, and sometimes simply someone who reminds you what you are capable of when you forget.

Community

A place where people want to show up.

That relationship-first coaching is the community Luis strives to build at Trinity: a place where people feel welcomed, supported, challenged and genuinely excited to show up.

Outside the gym, Luis enjoys strength training, running, tennis, time with family and two dogs, good food, music, travel and meaningful conversations. Life is meant to be lived, and fitness should help us enjoy more of it.

Is Luis Right For You?

Is Luis the right trainer for you?

Luis is a strong fit if any of these sound like you:

• You are a woman who wants to build strength, improve your health and gain confidence.
• You want to lose weight or change your body composition with strength training at the center.
• You are working toward a first pull-up or a personal record.
• You are preparing for HYROX.
• You want a coach who listens, keeps it fun and holds you to the work.

You do not need to have everything figured out. The next step is a free intro: use the form below or call 562-619-9368.